Updated August 13, 2025
This Privacy Policy describes how Lasso Solutions Inc. ("Lasso," "we", "us" or "our") handles personal information that we collect through our websites and mobile applications that link to it (collectively, the “Service”), as well as through our marketing and other activities described in this Privacy Policy.
Recording notice. We and our third party vendors may monitor and record your interactions with the Service, your calls with our representatives, and your other communications with us for the purposes described in this Privacy Policy.
If you have any questions or concerns about this Privacy Policy, please contact us.
Scope of this Privacy Policy
Lasso provides services to agricultural businesses. The Service is intended for individuals engaging with us in a commercial or professional context, and not for consumer, family or household use.
Personal information we collect
The personal information we collect from you, either directly or indirectly, will depend on how you interact with us and with our Service. In general, we collect personal information about you from the following sources:
Information you provide to us. Personal information you may provide to us includes:
● Contact data. Your full name, email address, mailing address, phone number, professional title, company, social media handle, and other contact details.
● Account data. The data you use to establish or access your Service account, such as your email address, phone number, industry, state, your account settings, subscription tier, and any other information you choose to add to your account.
● Payment data. Any payment card data or other data provided to pay for the Service, and information about your payment transactions.
● Grant data. Information you submit about project(s) for which you are seeking grants.
● Communications data. Information in your communications with us, including when you provide feedback, submit requests, ask a question, complete a survey or otherwise communicate with us through the Service, email, social media, our events, or otherwise. This includes both the content of these communications and the contact details and metadata associated with it, such as social media handles, profile photos that you use with your social and email accounts, and the date/time of the communication.
If we collect personal information not specifically listed above, we will use it consistent with this Privacy Policy or as otherwise explained at the time of collection.
Automatic collection. As you navigate the Service, our communications, and other online services, we, our service providers, and third parties we work with may automatically collect identifiable information about you, your computer or device, and your browsing actions and use patterns, such as:
● Device data. Information about your computer or mobile device, such as operating system type and version, manufacturer and model, browser type, screen resolution/size, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique device identification numbers or other identifiers, language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state, or geographic area.
● Usage data. Page or screen views, details about videos and other content you viewed/accessed on a page or screen and how you interacted with it, search terms, log-in information, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages and screens, information about your activity on a page or screen, access times and duration of access, whether you have opened emails from us or clicked links within them, and other functional information on Service performance (like diagnostics and crash logs).
Web Technologies. We, our service providers and third parties we work with use the following technologies to facilitate some of the automatic data collection described above, including to enable Service functionality, analytics, and targeted advertising:
Cookies. Cookies are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser, remember preferences, and track user activity and patterns. Cookies used on our site include cookies that we serve as well as cookies served by third parties that we work with to enable the services they provide, such as analytics services that track traffic and usage. You can learn more about cookies and how to control them at www.allaboutcookies.org.
● Pixels. Pixels (also known as web beacons or clear GIFs) are embedded in code and/or invisible as image files within webpages or HTML formatted emails to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, at a specific date and time using a particular device.
● Session replay. Session replay is a technology that uses third-party software code to record users' interactions with the Service in a manner that allows us to watch and analyze visual reconstructions of them. The replays include users' clicks/taps, mouse movements, scrolls, and keystrokes/touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about LiveSession, one of our session replay providers, at https://livesession.io/.
● Browser web storage (including HTML5). Browser web storage (also known as locally stored objects) functions like cookies but enables the storage of a larger amount of data.
● Software development kits (SDKs). SDKs incorporate third party computer code into our mobile app that allows our third party service providers to collect data directly from our app.
● Embedded scripts. These scripts are software code temporarily downloaded to your device to collect information about your interactions with the Service such as the links you click.
Third party sources. We combine personal information we receive from you or collect automatically when you use the Service with personal information we obtain from other sources, such as:
● Our business contacts. Our professional contacts share with us contact details about individuals in their networks, including prospective customers, vendors, and partners.
● Public sources. Such as publicly-accessible social media platforms and websites.
How we use your personal information
We use your personal information for the following purposes or as otherwise described in this Privacy Policy or at the time of collection:
● Service delivery. We use your personal information to provide the Service, process your payments, and to communicate with you about our Service (including via support and administrative messages).
● Business operations. We use your personal information to administer and maintain our Service and our IT systems (including monitoring, troubleshooting, data analysis, testing, system maintenance, repair, and support, reporting and hosting of data) and to operate our business.
● Research and development. We use your personal information for research and development purposes, including to analyze and improve the Service and our business in an informed way. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze, improve and promote the Service and our business.
● Marketing
o Direct marketing. We may contact you about our products and services via email, phone, text message and other channels as permitted by law. You may opt-out of our direct marketing communications as described in the Opt-out of communications section below.
o Targeted advertising. Third party advertising partners that we work with use the web technologies described above to collect personal information about your interaction with the Service, our communications, and other online services over time and with different browsers and devices. They use that information to serve online ads that they think will interest you on other online services and to measure their effectiveness. We may also share individuals’ contact data with our advertising partners to facilitate interest-based advertising on their platforms (e.g., social media platforms) to those individuals or others with similar traits.
● Compliance and protection. We use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities. We also use your personal information to protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims), including by conducting internal audits against our policies; enforcing the terms and conditions that govern the Service; and taking steps to prevent, investigate and deter fraud, cyberattacks or other unauthorized, unethical, or illegal activity.
How we share your personal information
We may share your personal data with the following categories of recipients, at your direction, and as otherwise described in this Privacy Notice or at the time of collection.
● Service providers. Third parties that provide services on our behalf or help us operate the Service or our business such as business applications, cloud hosting and infrastructure, content delivery network, information technology, cybersecurity, customer support, billing, customer relationship management, telecommunications, email delivery, marketing, payment processing, artificial intelligence, customer research, and analytics.
● Payment processors. Third party payment processors that collect your payment card data and other transaction data to process your payments for the Service. For example, we may accept payment card payments through Stripe. You can read Stripe’s privacy policy at https://stripe.com/privacy.
● CAPTCHA services. To enhance the security of our Service, we use captcha features that require users to complete a task to authenticate to the Service. Third party providers of these CAPTCHA services collect device data and usage data (as described above) to enable the CAPTHCA features and as described in their privacy policies. For example, we use the Google reCAPTCHA service. Your use of the Google reCAPTCHA feature is subject to its Terms of Service and Privacy Policy.
● Advertising partners. Google, Meta, and other third party advertising companies may collect, and we may share with them, personal information for targeted advertising purposes as described above. Their use of personal information is subject to their own privacy policies. You can read Google’s privacy policy at Privacy Policy - Privacy & Terms - Google and Meta’s privacy policy at https://www.facebook.com/privacy/policy/.
● Affiliates. Our corporate affiliates that we control, are controlled by, or with which we are under common control, for purposes consistent with this Privacy Policy.
● Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
● Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
● Business transferees. Parties (and their advisors) to transactions or proposed transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, Lasso or our affiliates (including, in connection with a bankruptcy or similar proceedings).
Your choices
Your choices regarding the personal information we hold about you include the following:
● Access or update your information. You may review and update certain Service account information in your Service account settings. For example, you can manage your preferences for receiving notifications about grant matches and updates in your Service account under the “Settings” menu.
● Account and data deletion. You can contact us to request deletion of your Service account and associated personal information.
● Opt-out of marketing communications. You may opt-out of our marketing emails by following the opt-out instructions in the email or by contacting us. Please note that if you opt-out of marketing emails, you may continue to receive service-related and other non-marketing emails.
● Opt-out of text messages. If you receive text messages from us, you may opt out of receiving further text messages from us by replying STOP to our message.
● Request account deletion. You may request deletion of your Service account and associated information by contacting us with your request.
● Authentication services. You may be able to limit the information shared with us by third party services that you use to sign in to the Service. See your settings and the privacy policy for that service for details.
● Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
● Limit collection by cookies and other web technologies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, certain features of the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
● Targeted ads. The following industry opt-out tools let you opt-out of targeted ads from participating companies:
o Network Advertising Initiative
o Digital Advertising Alliance
o AppChoices mobile app, which will allow you to opt-out of targeted ads in mobile apps served by participating members of the Digital Advertising Alliance.
● Mobile settings. You can use your mobile device settings to limit use of the advertising ID associated with your mobile device for targeted marketing purposes.
Other sites and services
The Service contains links to or integrations with online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or other online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites and online services you use.
Security and retention
We use various technical and organizational measures designed to protect the personal information we process. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information. We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for the compliance and protection purposes described above.
International data transfers
We are headquartered in the United States and may use service providers that operate in the United States and other countries. These countries may have data protection laws that are not as protective as the laws where you live.
Children
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to your interactions with the Service and our business.
How to contact us
You can reach us at support@joinlasso.com.